Case study: Urban Igloo site redesign

We recently launched a complete site redesign for Urban Igloo, a DC-based apartment finder that helps connect landlords and renters. We have been working with Urban Igloo on marketing and backend systems development for some time so we had a firm grasp of their...

Keyword research tips: a scientific approach

In my latest newsletter tip article, I cover how to do keyword research — the critical first step for any SEO project.  The process often takes me 5+ hours, but I’ve boiled it down to the essentials so that you can do it in 3 hours or less if you’re...