by John Nicholson | Sep 30, 2011 | usability
Usability expert Jakob Nielsen’s latest article covers his recent findings on mobile usability. He and his team tested 105 users performing 390 different tasks and found the following success rates: Full site: 58% Mobile site: 64% Mobile app: 76% Here are some...
by Karan Gill | Sep 28, 2011 | uncategorized
We recently launched a complete site redesign for Urban Igloo, a DC-based apartment finder that helps connect landlords and renters. We have been working with Urban Igloo on marketing and backend systems development for some time so we had a firm grasp of their...
by John Nicholson | Sep 27, 2011 | uncategorized
In my latest newsletter tip article, I cover how to do keyword research — the critical first step for any SEO project. The process often takes me 5+ hours, but I’ve boiled it down to the essentials so that you can do it in 3 hours or less if you’re...
by John Nicholson | Sep 27, 2011 | books
For our latest newsletter I’ve written a review of Willpower, the new book from NY Times science columnist John Tierney and FSU psychologist Roy Baumeister. It’s the best book I’ve read in a while and I encourage you to buy it and then share your...
by John Nicholson | Sep 17, 2011 | uncategorized
It’s hard to overemphasize the importance of thorough keyword research for search engine optimization (SEO). Most companies rely on their gut when choosing the keywords to optimize their site around — leading to wasted effort and disappointing results. The 7 steps...