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There’s Not Always a Eureka Moment: Why Painful Testing Experiences Are Valuable, Too

by Matt Brown | Aug 10, 2018 | usability, user research

When attempting to sell a newbie on the value of user research, many UXers tell a familiar story. A group of stakeholders thought they understood their product, but after a few minutes of watching users, their eyes were opened. Maybe there was a product feature...

Assembling the Right Team for UX Workshops

by Matt Brown | Feb 26, 2018 | collaboration, user research

Marketade’s research analysis method revolves around a collaborative UX workshop, where a team of stakeholders works together to prioritize findings and brainstorm solutions. Critical to this approach is first making sure that you have the right people in the room at...

Avoiding Workshop Curveballs with Day 0 Meetings

by Matt Brown | Dec 7, 2017 | uncategorized, user research

Imagine that you are facilitating a workshop, and that you have budgeted all the time you need for what you’re planning. Yet at the end of the session, you’re still rushing a bit to get through the last few items, and wishing you had another couple of hours. It is...

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