Prototyping + user testing = awesome

by | Oct 22, 2012 | lean startup, usability

Last week I spent a lot of frustrating hours wrestling with how to redo a product section of a client’s site to improve their search engine visibility. Brian, our SEO guru, had a vision for the section that I had big concerns about. We went back and forth a lot,...

Jakob Nielsen on SEO: necessary but not sufficient

by | Jun 18, 2012 | usability

Yesterday I read a great recent article from Jakob Nielsen on e-commerce usability, and his comments on SEO rang true.  He describes the results from a large usability study of 200+ sites, and near the end talks about customer loyalty: One of our study participants...

Usability testing special offer

by | Mar 22, 2012 | marketade news, usability

Today we’re excited to announce a special offer for first-time usability customers.  You get: 3 rounds of usability tests with a total of 15 representative users 2 rounds of our help identifying problems on your site and how to fix them videos of all test...

Trying out tree testing

by | Dec 27, 2011 | marketade news, usability

Last week at we ran online tree tests for Falls Church home remodeler Winn Design to validate information architecture.  We’d previously used in-person and online open card sorts to create a new information architecture — using Optimal Workshop’s...