by John Nicholson | Jul 27, 2011 | uncategorized
I’ve been going through my “Read Again” articles folder this week and was glad I’d held on to this NY Times piece from last year on “The Rise of the Fleet-Footed Start-Up“. It discusses the efforts of Eric Ries and Steven Blank to encourage more “lean start-ups.”...
by Karan Gill | Jul 27, 2011 | uncategorized
Good web design uses visual elements to enhance ease-of-use (usability) first, while being pleasing to the eye and conveying an appropriate personality second. In many years of detailed metrics analysis and testing, we have seen that trendier or more visually creative...
by John Nicholson | Jul 25, 2011 | metrics & analytics
For our newsletter’s latest book review, I take a look at The Checklist Manifesto by Atul Gawande. Read my article first and then share your thoughts below. I’ve created or rewritten a number of checklists since reading the book. Here are 2 that I use often when...
by John Nicholson | Jul 21, 2011 | uncategorized
For our upcoming newsletter I’ve written an article on How to Write for the Web, which I’ve just posted on our site. Here’s the intro … Every week or so, I get an email from someone seeking recommendations for a social media coordinator, an...
by John Nicholson | Jul 12, 2011 | books
A few months ago, we made 2 costly mistakes on client projects in a 2-week window – mistakes we never should have made. In the first case, we were adding advanced tracking to a client’s Contact Us form so we could better see what search keywords were driving...