User Interview Services

Need a research partner to conduct 1:1 user interviews? Our nimble team can lead all phases of your research project, from writing the discussion guide to reporting the findings. Or if you prefer, we can just moderate the interviews. We are a small remote team that specializes in qualitative in-depth interviews with all types of customers — enterprise B2B, small businesses, consumers, buyers, users, employees, and more.

Recent Customer Interview Projects

Journey Interviews for PenFed

Moderating a journey interview with a recent home buyer.

Persona Interviews for Herman Miller

Moderating a contextual interview with a furniture shopper.

Market Validation Interviews for Thales

Watching moderated market research for enterprise software.

“The facilitation was great. Awesome to think about problems this way.”

Aleksandra Golota

Marketing Specialist, UVA Health System

Why Teams Pick Us for User Interviews

Get an interview moderator who does this every day

Many research consultants rely heavily on UserTesting.com, surveys, and other unmoderated tools — and only use moderated research once in a while. We’re the opposite. While we often use quantitative research as a supplement, our core service is always research based on in-depth interviews. Your research sessions will benefit from the experience we’ve gained moderating thousands of 1:1 interviews across all major industries — from financial services to government.

Get access to a diverse toolbox

When your only tool is a hammer, everything looks like a nail. That’s why our moderators draw from a wide range of interview-based methods — from contextual interviews to ethnography — and often mix methods within a given session. We also have deep experience with a diverse set of audiences — from mass market consumers to enterprise C-suite professionals to niche small business owners. And we’ve worked at all stages of the product lifecycle — from market exploration to concept validation to usability testing of live products.

Get deep insights and reliable data

Before conducting interviews, our moderators always write a detailed research plan that includes a discussion guide. But unlike a novice facilitator, we never stick to the script in our sessions; if we did, you’d miss out on critical insights. Our interviewers know what to look for, what to ask, when to probe, and when to stay quiet. And they know how to avoid leading questions that give you misleading data.

Get your team involved

We aren’t just experts at moderating research interviews. We are also experienced facilitators of research workshops. Your team gets to watch our in-depth interviews. Then we guide you through a series of collaborative steps to analyze, align and ideate based on what you observed. The outcomes blow away what you get from a report-only approach.

Get a partner trusted by mature teams

Many teams that hire us already have experienced researchers on their staff. Those staff members — who know how hard it is to facilitate research well — are often our biggest fans after they watch our interviews in action. They come back to us for other projects in large part because of our moderating skills.

“I thought the interview set-up, organization, and deliverables were all fantastic!”

Jeremy Abrahams

UX Design Lead, Herman Miller